Privacy policy

Privacy Policy

Last Updated: June 24, 2026

At AlexCove, protecting your privacy and personal information is important to us. This Privacy Policy explains how AlexCove Ltd collects, uses, stores, and shares your information when you visit our website, interact with our services, or make a purchase.

By accessing or using our website, you acknowledge and agree to the practices described in this Privacy Policy.


Information We Collect

To provide our products and services, we may collect certain categories of personal information.

Contact Information

When you place an order, create an account, subscribe to communications, or contact us, we may collect:

  • Full name

  • Email address

  • Phone number

  • Billing address

  • Shipping address

Order Information

To process purchases and manage transactions, we may collect:

  • Order history

  • Payment-related information

  • Transaction records

  • Shipping preferences

Payment information is processed securely through trusted payment providers. AlexCove does not store complete credit card details on its servers.

Device and Technical Information

When you visit our website, certain information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Operating system

  • Device information

  • Time zone settings

  • Referral sources

  • Pages viewed

  • Website interactions

  • Date and time of visits

This information helps us improve website performance, security, and user experience.

Customer Service Information

If you contact our support team, we may retain records of communications and any information voluntarily provided to assist with your inquiry.


How We Use Your Information

We use personal information for legitimate business purposes, including:

Order Fulfillment

  • Processing orders

  • Managing payments

  • Arranging shipping and delivery

  • Sending order confirmations and updates

Customer Support

  • Responding to inquiries

  • Resolving disputes

  • Providing assistance regarding products and services

Website Improvement

  • Analyzing website usage

  • Improving performance and functionality

  • Personalizing content and recommendations

Marketing Communications

Where permitted by law or where consent has been provided, we may send:

  • Promotional emails

  • Product announcements

  • Special offers

  • Marketing updates

You may unsubscribe from marketing communications at any time by using the unsubscribe link included in our emails.

Security and Fraud Prevention

We use collected information to:

  • Detect fraudulent activity

  • Prevent unauthorized access

  • Protect customers and business operations

  • Comply with legal obligations


Legal Bases for Processing (EEA and UK)

For individuals located in the European Economic Area (EEA) or United Kingdom, we process personal information based on one or more of the following legal grounds:

Contractual Necessity

Processing required to fulfill orders and provide purchased products or services.

Legitimate Interests

Processing necessary to improve our services, operate our business, prevent fraud, and maintain website security.

Consent

Processing based on your explicit consent, including certain marketing communications.

Legal Obligations

Processing required to comply with applicable laws, regulations, tax requirements, and legal requests.


Sharing of Personal Information

AlexCove does not sell personal information.

However, we may share information with trusted third parties that assist us in operating our business.

Shopify

Our online store is powered by Shopify, which processes information necessary to provide e-commerce functionality and secure transactions.

Payment Providers

Payments are securely processed by third-party payment processors such as:

  • Stripe

  • PayPal

  • Other approved payment providers

These providers handle payment information according to their own privacy practices.

Shipping and Fulfillment Partners

To deliver your orders, we may share necessary shipping information with logistics and fulfillment providers.

Analytics Providers

We use analytics services, including tools such as Google Analytics, to better understand visitor behavior and improve website performance.

Legal Requirements

Information may be disclosed where required by law, court order, regulatory authority, or where necessary to protect our legal rights, customers, or business interests.


Cookies and Similar Technologies

Our website uses cookies and related technologies to enhance functionality and improve user experience.

Essential Cookies

Required for core website functionality, including:

  • Shopping cart operation

  • Secure checkout

  • Account access

These cookies cannot be disabled through our systems.

Analytics Cookies

Used to understand how visitors interact with our website and improve performance.

Advertising Cookies

Used to deliver relevant advertisements and measure the effectiveness of marketing campaigns.

Most browsers allow users to manage or disable cookies through browser settings. Please note that disabling certain cookies may affect website functionality.

For general information about cookies, visit:
www.allaboutcookies.org


Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with legal obligations.

Transaction and order records may be retained for up to five years or longer where required by applicable tax, accounting, or legal requirements.


Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These may include:

Right of Access

Request a copy of the personal information we hold about you.

Right to Correction

Request correction of inaccurate or incomplete information.

Right to Erasure

Request deletion of personal information, subject to legal exceptions.

Right to Restrict Processing

Request limitations on how your information is processed.

Right to Data Portability

Request your information in a structured, commonly used, machine-readable format.

Right to Object

Object to certain processing activities, including direct marketing.

Right to Withdraw Consent

Withdraw consent at any time where processing relies on consent.

Requests may be submitted by contacting us using the details provided below. We aim to respond within 30 days.


Children's Privacy

Our website and services are not intended for individuals under the age of 16.

We do not knowingly collect personal information from children. If we learn that information has been collected from a child under 16, we will take reasonable steps to delete it promptly.

If you believe a child has provided us with personal information, please contact us immediately.


International Data Transfers

Your personal information may be processed and stored in countries outside your country of residence.

Where international transfers occur, we take reasonable measures to ensure appropriate safeguards are in place and that personal information remains protected in accordance with applicable data protection laws.


Data Security

We implement reasonable technical, administrative, and organizational safeguards designed to protect personal information against:

  • Unauthorized access

  • Loss

  • Misuse

  • Disclosure

  • Alteration

While we strive to protect your information, no internet transmission or electronic storage system can be guaranteed to be completely secure.


Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technologies, services, or legal obligations.

Any updates will be posted on this page together with a revised "Last Updated" date.

We encourage users to review this Privacy Policy regularly.


Contact Information

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or would like to submit a complaint, please contact us:

Email: myalexcove@gmail.com

Website: alexcove.com


Company Information

This website is owned and operated by:

Company Name: AlexCove Ltd


Complaints

If you are located in the United Kingdom and are not satisfied with our response to a privacy-related concern, you may have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

Official website:

https://ico.org.uk/make-a-complaint/